New Balance’s ‘Moon Daze’ Collection Launch

New Balance’s annual Grey Day celebration comes to us on 5/12, and this year’s accompanying collection is out of this world. To the moon and back to be exact. The Boston-based brand channels its MADE IN USA build for an assortment of gray scale, moon-inspired styles. The silhouettes include the 550, 9060 and the 580. Each style stays true to NB’s heritage- with a foundation of comfort and quality- accompanied by key storytelling elements that detail the ‘Moon Daze’ design. Make sure to download the JD Sports App and become a STATUS member for your chance to cop a pair of New Balance highly anticipated Grey Day styles. 

New Balance Grey Day at JD Sports Times Square & State Street 

The Grey Day energy from New Balance doesn’t end with just a collection launch. On May 12th, the special NB moment will extend in-store to our Chicago State Street and New York Times Square JD Sports locations. These in-store experiences will embody the energy of the ‘Moon Daze’ story telling with spaced out activities- like walking on the moon in your new kicks, live DJ, food and some very special goodies for those in attendance, plus STATUS members get a special ‘Moon Daze’ kit with any New Balance purchase. Mark your calendars for May 12th and bring a friend to indulge in the moment of Grey Day. 

Terms and conditions apply. See in-store for details.