Few sneakers have reshaped sneaker culture quite like the Nike Air Max. What started as an experimental cushioning technology in the late 1970s evolved into a global phenomenon that continues to define style and performance today. Each Air Max release has pushed boundaries—blending innovation, comfort, and cultural impact with every step.
Let’s walk through the story of Nike Air Max, from its humble beginnings to the futuristic silhouettes taking over streets right now.
1978: The Air-Sole Era Begins
Before visible Air changed footwear forever, Nike launched the Air-Sole cushioning in the Nike Air Tailwind. Originally tested during the Honolulu Marathon, this runner-focused sneaker offered a groundbreaking feel that set the stage for decades of innovation.
- Key innovation: The hidden Air-Sole drastically reduced impact and offered unprecedented comfort.
- Legacy: Though understated in style, the Tailwind’s performance-first approach became the blueprint for every Air Max release that followed.
1987: Air Max 1—The First Icon
When Tinker Hatfield introduced the Air Max 1, he didn’t just create a sneaker—he started a revolution. By exposing the Air unit through a visible window, Nike turned cutting-edge technology into a bold design statement.
The Air Max 1’s influence reached far beyond running tracks. Collaborations with Atmos, such as the “Elephant” and “Safari” colorways, became instant grails. Today, the Air Max 1 is still a cornerstone of sneaker culture, proving that innovation and style can coexist.
1990: Air Max 90—The Streetwear Staple
The Air Max 90 elevated everything: sharper lines, a bigger Air window, and a colorway that changed sneaker history—the “Infrared.” Loved by runners, adopted by musicians, and embraced by streetwear, it became one of the most recognizable sneakers of all time.
- Why it mattered: Its versatility blurred the line between performance and lifestyle, cementing its place in everyday fashion.
- Modern relevance: From classic reissues to Off-White’s sought-after collaboration, the Air Max 90 continues to influence sneaker trends decades later.
1995: Air Max 95—A Bold Shift
In 1995, Nike disrupted everything we thought we knew about Air Max. Designer Sergio Lozano drew inspiration from human anatomy, creating layered panels that resembled muscle fibers. Paired with visible forefoot and heel Air units, the Air Max 95 was unlike anything before it.
Its aggressive design resonated with urban culture, and colorways like “Neon” became symbols of ’90s sneaker style. Years later, collaborations with brands like Stüssy have kept the 95 at the center of streetwear conversations.
1997: Air Max 97—Full-Length Innovation
The Air Max 97 marked the future. With a full-length Air unit and sleek design inspired by Japanese bullet trains, it redefined what sneakers could be.
The “Silver Bullet” colorway dominated global sneaker culture, particularly in Europe. Today, high-profile collaborations with Skepta and Undefeated prove that the 97 is still ahead of its time, both in design and cultural relevance.
1998: Air Max Plus (Tn)—Street Legend
The Air Max Plus introduced Tuned Air, a technology designed for targeted support and stability. Its bold gradients and palm-tree-inspired overlays gave it an aggressive edge that resonated with sneakerheads, especially in Europe and Australia, where it became a streetwear essential.
- Key collabs: Supreme’s limited-edition Tn releases solidified its place in sneaker history.
- Lasting influence: The Tn remains a cult classic, with new colorways fueling its loyal following.
2000s: Redefining Comfort
The 2000s were a playground for Air Max innovation. The Air Max Deluxe embraced bold graphic prints, while the Air Max 2003 streamlined the silhouette with sleek leather construction. In 2006, Nike launched the Air Max 360, which removed foam entirely in favor of a sole made of pure Air, pushing comfort and technology further than ever before.
2010s: Retro Meets the Future
The 2010s saw Nike balance heritage and innovation. The Air Max Zero brought a forgotten Tinker Hatfield design sketch to life, while the Air Max 2015 introduced Flywire and engineered mesh for modern performance.
Then came the VaporMax—Air technology at its purest. By eliminating the traditional midsole, Nike created a sneaker that felt spring-loaded, transforming both aesthetics and comfort. Meanwhile, the Air Max 270 and 720 brought massive Air units to lifestyle sneakers, delivering all-day cushioning and futuristic style.
2020s: The New Era of Air
Nike continues to push Air Max into uncharted territory. The Air Max 2090 reimagined the Air Max 90 with oversized Air windows, while the Air Max Pre-Day fused retro uppers with exposed cushioning.
- Air Max Scorpion: A towering platform of Air technology designed for bold style and next-level comfort.
- Air Max Pulse: Street-ready design with tech-driven performance.
- Air Max DN: Dual-pressure Air units delivering ultra-responsive cushioning for the future of Air Max.
With rumored hybrid models on the way, Nike is showing no signs of slowing down.
Most Iconic Air Max Collaborations
Collaborations have played a massive role in cementing Air Max as a cultural icon. Some of the most influential include:
- Atmos x Air Max 1 “Elephant” – A perfect blend of premium materials and bold design.
- Off-White x Air Max 90 – Virgil Abloh’s deconstructed take on a classic silhouette.
- Travis Scott x Air Max 270 React – A mix of retro aesthetics and modern cushioning with La Flame’s signature twist.
- Skepta x Air Max 97 – A UK streetwear staple inspired by music and global sneaker culture.
These partnerships have transformed Air Max from footwear into collectible works of art.
Air Max FAQs
What is the most popular Nike Air Max model?
The Air Max 90 remains one of the most popular models thanks to its versatile design and timeless “Infrared” colorway. However, the Air Max 97 and Air Max 1 are also staples in sneaker rotations worldwide.
Which Air Max is best for everyday wear?
The Nike Air Max DN and Air Max 270 are designed for all-day comfort with their responsive cushioning and lightweight feel, making them ideal for daily wear.
Do Nike Air Max sneakers run true to size?
Yes, most Air Max sneakers fit true to size. However, certain models like the Air Max 95 have a slightly snugger fit, so some wearers size up a half-size for added comfort.
Are Air Max sneakers good for running?
While some Air Max models originated as performance running shoes, today’s versions—like the Air Max 1 or 90—are primarily lifestyle sneakers. For serious running, Nike’s performance-focused lines, such as Pegasus or Vaporfly, are better suited.
What are the newest Air Max models for 2025?
The Air Max DN, Air Max Pulse, and updated colorways of the Air Max 97 are leading the pack for 2025. These models combine next-gen Air technology with designs that turn heads on the streets.
The Lasting Legacy of Air Max
From the hidden Air of the Tailwind to the futuristic design of the Air Max DN, the Nike Air Max line has never stopped evolving. Its impact stretches far beyond sneakers—it’s a cultural movement that bridges sport, music, fashion, and innovation.
If you’re ready to step into sneaker history, you can shop the latest Nike Air Max collection at JD Sports and find your next icon.
