JD Sports x Nike Need It Now Pop-Up World


JD x Nike Need it Now are bringing an innovative gateway to the best of Women’s Nike: an interactive digital Need it Now Pop-Up World. Brought to life in the Metaverse, explore the influences that bring the JD x Nike Need it Now collection to life featuring six global creators.

Pop-Up World Experience

Each creator’s unique influence is showcased through meticulously designed interactive virtual environments that capture the essence of their respective home cities and personal creativity. Within each pop up, you can interact with a virtual vending machine-like try-on experience where you will be able to swipe through virtual versions of the Need it Now collection & create a look you can purchase.

Learn more about the creators and their world before you explore:


  • Chicago is filled with diverse culture, sports, art, and people, allowing Mía to draw inspiration from nearly everything around her as a textile artist and contemporary painter. She loves to express her passion for art and fashion in the things she creates.


  • The unique architecture, vibrant street life, and diverse landscapes in New York provide endless inspiration for Elise’s work as a photographer and digital artist. The city’s dynamic energy and constant evolution captivate her, making it an ideal place for her to thrive as an artist. 


  • From fashion hunting in Brick Lane to writing songs in the solitude of her bedroom, Valencia’s passion and courage to try new things is expressed best when she’s on stage. She further expresses herself through art, acting, fashion, and movement all rooted in the city of London.


  • Ambitious and creative, Anna is drawn to the mixture of urban vibes and posh, historic places in Berlin. She describes her looks as timeless capsules, yet casual and wearable for daily activities like meeting friends at a coffee shop. 


  • Elisa is a true Parisian girl with a passion for travel, health, beauty, and all things fashion. Inspired by the femininity of Paris, she styles herself in minimalist, elegant looks that are timeless yet up-to-date with all the current trends. 


  • Gale is a free-spirited & creative singer, songwriter, and producer who mixes pop with Latin nostalgia. You can find her in Miami at the movies, the studio, or admiring the art deco architecture.

STATUS Early Access

Starting 7/19, STATUS members can experience an early sneak peek into the exclusive JD x Nike Need it Now Pop-Up World with the release of Mía & Elise’s virtual spaces. Join STATUS or log in to your account to get an early preview, then head over to the official experience to start exploring.

Public Access to the Pop-Up World 

Beginning 7/25, all six worlds will be open for the public to explore. As you tour the Pop-Up World, you can check out unique virtual spaces inspired by our global creators including Valencia, GALE, Elisa, and Anna.

NYC & Chicago Virtual Try-On Experience

Kicking off on 7/27 for a limited time, you can head to JD Sports Times Square and JD Sports State Street for a unique IRL experience where you can interact with your favorite Need it Now products via a virtual try-on mirror. You can capture these moments with a selfie, set against the backdrop of city-inspired scenes reflecting the campaign’s creators’ hometowns. This experience will be exclusive to our Times Square & our Chicago State Street locations, so don’t miss out.

JD Sports x Nike Need It Now

Need it Now is a collection for her, inspired by the colors and expressions of global style that influence various facets of fashion daily. The rich colors and textures of murals on the Berlin wall. The gritty architecture of the Brunswick Centre in London. All of the hole-in-the-wall gems found in between the two. Inspiration is pulled from every corner of the globe’s most treasured spots. 

JD Sports x Nike Need It Now is the celebration of individuality and creative expression from across the globe. 

JD Sports is the home of the Nike Need it Now collection dedicated specifically to women. The collection features an array of fashionable apparel and footwear options for multiple occasions. From the comfort of exploring the city to an active daily lifestyle, our Nike collection has something for all of the ladies.

Most-favorited styles from Nike

Athleisure styles in your favorite hues from head to toe. The Nike Need It Now collection at JD Sports is one of the best collections that comes from mixing Nike’s brand energy with today’s emerging product trends. From Tech Fleece and active wear to Nike Air Max 270’s and the new Calm Slide, Need It Now is high quality with no sacrifice.

This assortment is not just one and done. Need It Now refreshes the newness every month with more quality Nike selections and curated collections. We provide the options and all you have to do is visit our site regularly for what’s trending and just released. Simple. 

Imagine the experience of copping the entire JD Sports x Nike Need It Now collection for free. Five JD Sports STATUS members who redeem points to enter our sweepstakes will win the entire collection. Just sign up to become a STATUS member today, or log into your account, and visit the Rewards Catalog to make sure you don’t miss out on this opportunity. 






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