The Global Access New Balance 740 arrives at JD
JD Sports is giving the New Balance 740 a fresh twist with four exclusive color ways, available only through Global Access. This iconic runner blends archival inspiration with modern updates, featuring a lightweight knit mesh upper, segmented midsole, and angular overlays. Perfect for everyday wear, the JD-exclusive two-tone designs take versatility and style to the next level. Now available in men’s and women’s sizes, these colorways are a must-have for sneaker lovers everywhere.
To celebrate the launch, New Balance has teamed up with an incredible lineup of global talent. Jaden Smith, known for his fearless creativity and sustainable approach to fashion, embodies the innovative spirit of the 740. Ayra Starr, the Nigerian music star redefining Afrobeat and pop, brings her vibrant energy and bold style to the campaign. Representing the Southeast Asian music scene, Zom Marie adds her introspective artistry and fresh perspective, reflecting the shoe’s worldwide appeal.
The New Balance 740 isn’t just a sneaker—it’s a statement of culture, creativity, and individuality. These exclusive JD colorways are ready to become your next go-to pair, whether you’re hitting the streets or keeping it casual. Don’t miss out—shop the collection at JD Sports and make the 740 your own.
