Refresh your basics with Nicce, the newest brand in the JD Sports stable

We’re hyped to welcome Nicce to the JD Sports squadron. Nicce, pronounced “Knee – Chee’, was founded in 2013 by a young entrepreneur by the name of Mitchel Galvin-Farnol. The goal was to forge a brand that featured clean and sleek designs, bold branding, and would embody the community of global streetwear. Everyday essentials elevated to keep up with those who move quickly in the streetwear scene.

Mitchel started this brand by using a DIY printing set up in his bedroom! Today, the original screens are in the Nicce HQ in London as a reminder of humble beginnings. Started at the bottom, now we’re here. With so many brands out there these days, quality is key and Nicce does not cut corners when it comes to quality. Afterall, how do you elevate your essentials with pieces that won’t last throughout the seasons?

This season’s drop focuses on two vibes, a retro ski style brought to life with a bold color palette and striping and sporty track pants and jackets with reflective strips  in more neutral earth tones for fall.

Each capsule stays true to the original vision of streetwear and no one capsule is like the next as Nicce refuses to remain static or become complacent in their designs. That’s the JD Global Player way.

Check out some of our favorite Nicce styles in-store and online at



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