Rethinking Waste: Converse Renew

First launched in 1917, the Converse All Star is nothing but iconic. Originally created as a basketball sneak, it’s evolved to become the ultimate street staple. Over the last 100 years, Converse has reworked and refreshed the icon, with new colorways and collabs, helping to give us our much-needed Converse fix.

Well, a new era of Converse design just dropped: the Converse Renew. Proving that there’s always a way to renew what we do, Converse created a “Renew Canvas” edition of the iconic All Star. So what’s different? Though they look and feel just like the OGs, the upper is actually made from used plastic bottles.

Mind. Blown.

What’s Renew?

There’s a definitely a global shift right now calling for sustainability, reduced waste, and living green.

Reflecting the brand’s relentless attitude to reinvent, the Renew concept tackles just that. It all began 4 years ago…Converse employees sought ways to use reclaimed materials, including their own personal stuff, to express themselves through sneaks. Cool right?

Starting as an answer to the question “what can’t you make Converse out of?” Converse embraced the green challenge. Renew is part their ongoing commitment to create sneakers in more innovative and sustainable ways.

A 100% Recycled Upper

Without compromising on the look and feel of the sneaker we all love so much, Converse managed to craft the iconic canvas upper out of 100% recycled polyester. This comes from used plastic bottles; in fact, there are roughly 6 bottles in each pair. And they didn’t stop there: the laces are made from recycled materials too. Bonus.

In a range of colorways, these eco-friendly sneakers sit on a contrasting midsole that sports a new, recycled rubber outsole in a unique speckle print. Each of the designs feature the ‘Life’s Too Short to Waste’ message, sitting on the upper, toe cap, or midsole. Finished with the signature minimalist Chuck Taylor All Star branding.

converse renew plastic bottle

Same iconic style. Same premium feel. The same Chucks spirit…bottled.

Like what you see? Shop the Converse Renew collection on site now. Including the Chuck Taylor All Star Renew Canvas in high and low top styles.

Not an online shopper? Visit one of our 6 JD US locations:

Mall of America
245 East Broadway
E 241
Bloomington, MN 55425

Houston Galleria
5085 W Westheimer Rd
Houston, TX 77056

Woodfield Shopping Center
5 Woodfield Mall E120
Schaumburg, IL 60173

Greenwood Park Mall 
1251 US-31 N
Greenwood, IN 46142

Polaris Fashion Place 
1500 Polaris Pkwy
Columbus, OH 43240

Fashion Centre At Pentagon City 
1100 S Hayes St. 
Arlington, VA 22202

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