Any discussion about the pioneers of hip-hop has to include New York legends Run-DMC.
Joseph “Run” Simmons, Darryl “D.M.C.” McDaniels, and Jason “Jam Master Jay” Mizell, three homies from Hollis, Queens, hit the scene with their first single, “It’s Like That/Sucker MCs,” in late 1983.
When their self-titled debut album dropped in early 1984, Run-DMC’s b-boy style and fresh approach to hip-hop was beamed into living rooms all across America.
But not only were they pioneers on wax: the group were breaking new ground in the culture too.
Marketing reps from the Brand with the Three Stripes heard Run-DMC’s song “My Adidas,” an ode to the classic Superstar sneaker, and watched a Madison Square Garden crowd hold their adi kicks in the air at a show in 1986, and inked the trio to the first hip-hop sneaker endorsement deal in history.
To celebrate the 50th anniversary of the release of the iconic Superstar, adidas is paying tribute to Run-DMC, whose endorsement of the “Shelltoe” brought the brand a whole new level of cultural clout.
Dropping in the classic black-and-white colorway, the Run-DMC x adidas Superstar features some hits of bright red and the hip-hop group’s branding to make the sneaker a true collector’s edition.
UPDATE 10/27: The Run-DMC x adidas Superstar will now launch on 11/14.