“Destiny is not determined by birthright.”
That’s the motto that up-and-coming athleisure brand Gym King lives by every day.
Founded by former personal trainer Jay Parker in the United Kingdom city of York in 2014, the label has grown from local roots to working with international boxing stars like Conor McGregor and Anthony Joshua.
Led by Parker, Gym King is committed to the belief that “with the correct mindset and persistence, anyone can achieve the things they want in life.”
Gym King’s rise to prominence in the U.K. was given a boost by the cast of Geordie Shore, a British offshoot of the MTV classic Jersey Shore.
Parker’s background in the fitness world ensure that Gym King apparel is rooted in authenticity, designed to be functionally suited for an intense workout while looking slick enough to wear out on the town.
The Gym King is now more than just a brand, but a global movement, with styles available in more than 1,000 stores worldwide.
And now, for the first time, you can get your hands on Gym King’s athleisure pieces in Men’s and Women’s sizing in the U.S., exclusively at JD Sports.