When you think of ASICS, high-performance athletic footwear and apparel likely come to mind. Renowned for their superior quality, innovative technology, and stylish designs, ASICS has become a staple for athletes and fitness enthusiasts worldwide. But how did ASICS evolve from a small Japanese company to a global powerhouse? Let’s dive into the fascinating history of ASICS and explore its journey to the top.
The Humble Beginnings
The story of ASICS begins in post-war Japan, a time when the country was rebuilding its economy and society. In 1949, Kihachiro Onitsuka, a former military officer, founded Onitsuka Co., Ltd. in Kobe, Japan. Onitsuka’s goal was to uplift the spirits of the Japanese youth through sports, believing that athletics could foster both physical and mental health.
The first product Onitsuka created was a basketball shoe. Despite its initial failure, he didn’t give up. Onitsuka meticulously gathered feedback from athletes and experimented with various designs. His perseverance paid off in 1951 when he introduced the OK Basketball Shoe, which featured a suction cup sole for better grip on the court.
The Birth of Onitsuka Tiger
As Onitsuka’s reputation for quality sports footwear grew, so did his company. By the 1960s, the brand had adopted the name Onitsuka Tiger and expanded its product line to include running shoes, wrestling shoes, and other athletic footwear. One of the most iconic products from this era was the Mexico 66, introduced in 1966. Featuring the famous crossed stripes design, this shoe became a symbol of the brand and remains popular today.
The Evolution to ASICS
In 1977, Onitsuka Tiger merged with two other companies, GTO and Jelenk, to form ASICS Corporation. The name ASICS is an acronym derived from the Latin phrase “Anima Sana In Corpore Sano,” which translates to “A Sound Mind in a Sound Body.” This name reflects the company’s core philosophy: the belief that sports can contribute to a healthy and balanced life.
With a new name and a broader vision, ASICS began to focus on research and development to create innovative products that catered to the needs of athletes. This period marked the beginning of ASICS’ commitment to scientific research and technological advancements in sports footwear.
Technological Innovations
One of ASICS’ most significant contributions to the world of athletic footwear is the GEL cushioning system. Introduced in 1986, this technology uses silicone-based gel to absorb shock and provide superior cushioning, reducing the risk of injury and enhancing performance. The GEL cushioning system quickly became a hallmark of ASICS shoes and has been continuously improved over the years.
Another groundbreaking innovation came in 1990 with the launch of the ASICS Institute of Sports Science (ISS) in Kobe, Japan. The ISS is dedicated to studying athletes’ biomechanics and developing cutting-edge technologies to enhance performance and comfort. This commitment to research and development has allowed ASICS to stay at the forefront of the athletic footwear industry.
Global Expansion and Recognition
Throughout the 1980s and 1990s, ASICS expanded its presence internationally, establishing subsidiaries and distribution networks in key markets around the world. The brand’s reputation for quality and performance quickly gained traction among athletes and fitness enthusiasts globally.
ASICS’ dedication to excellence has also been recognized through numerous awards and endorsements. The brand has received accolades for its innovative designs, superior comfort, and commitment to sustainability. Moreover, many professional athletes and sports teams have chosen ASICS as their preferred brand, further cementing its status as a leader in the athletic footwear industry.
ASICS Today
Today, ASICS continues to thrive as a global leader in athletic footwear and apparel. The brand offers a wide range of products for various sports, including running, tennis, volleyball, and more. Each product is designed with meticulous attention to detail, incorporating the latest technologies and scientific research to meet the needs of athletes at all levels.
In recent years, ASICS has also made significant strides in the world of streetwear, with the ASICS Gel-1130 becoming a standout model. Originally a performance running shoe, the Gel-1130 has found popularity among fashion-forward individuals and sneaker enthusiasts due to its retro aesthetic and the comfort of the GEL cushioning system.
A Legacy of Excellence
The history of ASICS is a testament to the power of perseverance, innovation, and a commitment to excellence. From its humble beginnings in post-war Japan to its current status as a global powerhouse, ASICS has remained true to its founding philosophy: promoting a sound mind in a sound body through sports. You can find a variety of ASICS shoes at JD Sports!
