Black Friday and Cyber Monday are two of the most anticipated shopping events of the year. Shoppers flock online and in-store hoping to snag the best deals on shoes, clothing and accessories. But which day is actually better for savings? Understanding the differences between the two can help you shop smarter, save more, and secure your favorite brands this holiday season.
- Black Friday: Known for deep discounts in-store and online, including doorbusters, bundles and early access offers.
- Cyber Monday: Focused on online-exclusive deals, flash sales and digital perks, perfect for shopping from home.
By knowing when to shop and what deals to expect, you can plan a strategy that maximizes savings on must-have shoes and apparel.
Are there better deals on Black Friday or Cyber Monday?
Black Friday Deals:
- Wider selection: From sneakers to winter jackets, cozy sets and accessories.
- Steep discounts: Black Friday often offers up to 50% off or more on popular brands.
- Doorbusters and bundles: Limited-time deals both in-store and online.
- Early access: Many retailers release sneak-peek deals before the big day.
Top brands to watch:
- Nike: Classic sneakers and apparel featuring the Swoosh
- adidas: Ultraboost, NMD, Originals and more
- Jordan: Retro releases
- New Balance: 9060, 1906R, 327… keep counting
- HOKA: Trending lifestyle and performance shoes
Cyber Monday Deals
- Online exclusives: Certain styles and sizes are only available digitally.
- Extra discounts: Some retailers extend Black Friday deals or add extra markdowns.
- Flash sales: Deals rotate throughout the day, rewarding shoppers who check frequently.
- Convenience: Shop from home with easy returns and buy-now-pay-later options like Klarna or Afterpay.
Pro tip: Use both days strategically. Start with Black Friday for selection and discounts, then check Cyber Monday for additional online savings.
Are the best shoe sales on Black Friday or Cyber Monday?
Both Black Friday and Cyber Monday are perfect for sneaker deals, but the type of savings differs. Here are some holiday shoe deals featured in previous years.
Past Black Friday shoe deals:
- 60% off select styles
- Up to 50% off Nike shoes
- Up to 50% off Jordans
- Up to 30% off trending New Balance shoes
- Buy more, save more: $25 off orders $250+
Past Cyber Monday sneaker deals:
- $20 OFF orders $100+ on the app
- Flash sales and online-only markdowns
- Buy now, pay later
- Digital-exclusive sizes and colorways
Shopping Strategy Tip:
- Black Friday: Focus on popular sneaker releases and high-demand sizes
- Cyber Monday: Look for online exclusives and app-only coupons
Clothing & Apparel Sales: Which Day Wins?
When it comes to the best deals on trending clothing and apparel, both Black Friday and Cyber Monday have advantages:
Past Black Friday clothing deals:
- Wide variety of discounted jackets, hoodies, pants and accessories
- Doorbuster promotions for limited quantities
- Bundled offers and clearance sales
Past Cyber Monday apparel deals
- Additional clearance opportunities online
- Digital-exclusive promotions and extra discount codes
- Perfect for shoppers who prefer home shopping convenience
Key takeaway: Black Friday usually wins for selection and depth, while Cyber Monday rewards digital-savvy shoppers with extra markdowns.
How to Get the Best of Both Black Friday and Cyber Monday
Maximize your holiday shopping savings with these tips:
1. Compare deals and ads ahead of time
- Bookmark favorite products
- Monitor retailer websites and newsletters for early promotions
2. Use apps and loyalty programs
- Sign up for push notifications and app alerts
- Access app-only coupons and exclusive rewards
- Some apps offer early access to flash sales
3. Shop quickly
- Popular sizes and styles sell out fast
- Set reminders for limited-time flash deals
4. Consider buy-now-pay-later options
- Klarna, Afterpay and other services let you split payments
- Helps manage holiday shopping budgets without missing deals
5. Plan for shipping & returns
- Check shipping deadlines for holiday delivery
- Look for free shipping promotions on both Black Friday and Cyber Monday
Pro tip: Start your shopping on Black Friday to secure the best prices, then check Cyber Monday for extra savings and online exclusives. Track deals, act fast, and combine both days to maximize your holiday savings.
Need some gifting inspo? Shop JD Sports’ 2025 Holiday Gift Guide
Black Friday & Cyber Monday FAQs:
Q: Are there better deals on Black Friday or Cyber Monday?
A: Black Friday usually offers steeper discounts and broader selection, while Cyber Monday provides online-only promotions and extra markdowns.
Q: Are deals on sneakers better on Black Friday or Cyber Monday?
A: Both days feature strong sneaker sales. Black Friday often has larger discounts, while Cyber Monday offers app-only deals and online exclusives.
Q: Will Cyber Monday always beat Black Friday for discounts?
A: Not always. Cyber Monday can extend some deals, but Black Friday is typically the best day for deep discounts on shoes and apparel.
Q: Which brands are best to watch for during Black Friday?
A: Nike, adidas, Jordan, New Balance, and HOKA consistently have high-demand deals, both in shoes and apparel.
Q: How can I find the best Cyber Monday online deals?
A: Use retailer apps, join loyalty programs, track flash sales, and sign up for email alerts to catch exclusive digital promotions.
Find answers to more 2025 Holiday Shopping & Shipping FAQs.
