JD x HOKA celebration at Times Square 

JD Sports is celebrating the official launch of HOKA footwear this Friday, 8/16 at our Times Square flagship store from 1pm – 4pm. 

As part of the event, we’re offering exclusive gifts for our STATUS loyalty purchasers, including access to our custom sock embroidery station and tumblrs for members who purchase HOKA shoes (while supplies last).  Plus, local favorite, Pure Green, will be in attendance to keep you refreshed. DJ Honey Bun will be spinning live to ensure the vibe is just right. 

Mark your calendars and tell a friend about the JD x HOKA launch event event this Friday.

Discover HOKA at JD Sports this August

Where Innovation Meets Everyday Fashion

Radical change often comes about when trying to solve a simple problem. “Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.” – HOKA Co-Founders.

JD Sports is excited to announce the arrival of HOKA footwear on August 15th. This groundbreaking brand, born in the French Alps, has transcended its athletic roots to become a staple in everyday fashion. With a unique blend of cutting-edge technology, unparalleled wearability, and stylish design, HOKA footwear complements just about every lifestyle.

The HOKA Difference

HOKA’s journey began with a mission to innovate. By drawing inspiration from gravity sports equipment like skis and mountain bikes, the founders created an oversized midsole that redefined comfort and support. This revolutionary design quickly gained popularity for its ability to provide a smooth, cushioned ride, making it ideal not just for runners, but for anyone seeking all-day comfort.

Everyday Wearability

HOKA shoes are designed to keep you comfortable from sun up to sun down. Whether you’re running errands, exploring the city, or enjoying a casual day out, the enhanced cushioning and support of HOKA’s various styles make every step enjoyable. The shoes’ lightweight construction and breathable materials ensure that your feet stay comfortable. The HOKA Clifton 9 and Mafate Speed 2 are just a few of the styles that serve as the perfect execution for functionable fashion.

Style and Versatility

HOKA’s most popular styles will be available at JD Sports starting August 15th in Men’s and Women’s. Mark your calendars and prepare to experience the perfect blend of style, comfort, and cutting-edge technology.