Celebrate Black History Month with Shantell Martin’s custom designs at adidas MakerLab at JD Times Square

Black History Month is about celebrating and honoring Black excellence and achievement in many fields.

One Black creator in particular who stands out is Shantell Martin.

The London-born, New York City-based visual artist creates works that explore identity, intersectionality and play, through black-and-white line drawings on surfaces including walls, cars and even sneakers. 

Her stream-of-consciousness work has been displayed everywhere from live performance art in Tokyo nightclubs to Manhattan’s The Oculus and the New York City Ballet to San Francisco, Denver, Paris and beyond.

During Black History Month, the artist will layer her own style onto the iconic “Love New York” branding on customized pieces for the adidas MakerLab at JD Sports Times Square.

Hands-on visitor participation is a key factor in her art, and customers will be able to take part and stencil a custom Shantell Martin design directly onto a pair of adidas Superstars.

Visitors to the MakerLab will also be able to customize other adidas pieces with Shantell Martin designs through sublimation transfers, embroidery and heat-press vinyls.

Customers can choose to customize the adidas Superstar or NMD_R1, as well as the adidas Originals Trefoil Essentials T-shirt, the adidas Originals ID96 Crewneck Sweatshirt, the Women’s adidas Originals R.Y.V. Cropped Hoodie and the adidas Tiro Track Jacket and Training Pants.

You can cop your customized Shantell Martin piece at adidas MakerLab at JD Sports Times Square through March 17.

What’s the adidas MakerLab?

NYC is the city that never sleeps and now it’s time to put on for your city. Rep NYC with custom adidas gear with the adidas MakerLab located in JD Times Square. What’s the MakerLab? It’s a space to customize your adidas clothing and kicks to give it some extra flair to stand out among the rest.

We all love a good theme and what’s more perfect for this location than a “Love New York” theme? MakerLab will provide a variety of symbols and sayings that are associated with New York including some of the infamous neighborhoods (Brooklyn, Bushwick, Bronx, Chinatown, NYC, Jackson Heights, Astoria, Elmhurst, Crown Heights, Flatbush, and Manhattan).

Elevate your shopping experience and the pieces in your wardrobe by stopping in and customizing your newly purchased  pair of iconic Three Stripes sneakers like the Superstar, NMD, or Swift. Choose from a variety of NYC-themed laces, lace locks, lace tips (aglets!), chenille patches and other sneaker charms. You can also check out limited edition hoodies (men’s and women’s) and t-shirts (men’s, women’s, and kids’) which can be customized with NYC iconography.

Once it’s your turn to amplify your gear, you’ll be escorted by a store associate to a station and review a menu with a plethora of customization options. Fill out your pickup slip and then wait for your custom pieces to come to life.

NYC, come through and check out the adidas MakerLab exclusively at JD Times Square. Not in the area? Find your nearest JD Sports store or shop online 24/7.



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