Louder Than Words: Our Commitment to Act


View this post on Instagram


Last week we shared our obligation to act. Today, we’re announcing the first step. Link in bio for the details on our initial $1.5 million investment. It’s time for our actions to be louder than words. #BlackLivesMatter

A post shared by JD Sports US (@jdsportsus) on

Last week we confirmed our stance against racism, bigotry, hate and violence. We also shared our obligation and commitment to act. The feedback we’ve already received from employees and customers plays a critical role as we continue to operate in a listening mode, which will help us better create our long term action plan that supports our team and the Black community.

Today, we’re pleased to share the first short term step in our action planning. Over the next several years, our company, as well as our Youth Foundation, will donate an initial $1.5 million to amplify local and national organizations that make a difference in Black communities as well as programs and initiatives to create a more diverse workforce and progress the careers and education of many of our employees, including in our stores and our Distribution and Customer Care Centers. We are still finalizing the details, however, these funds will help us evolve in the right ways.

This initial monetary contribution is just the start in our efforts to fuel long term solutions and make us a better organization for our employees, our customers and our communities. We are in this for the long haul and we hope you continue to keep us accountable as we move forward.

It’s time for our actions to be louder than words.



JD Official l Editor

On Running Shoes and Fits For Women

JD Official l Editor

Music Festival Shoe Ideas

JD Official l Editor

Top 10 Spring & Summer Sneakers