Four New Ways to Wear the NB 1000

New Balance and JD Sports are back with a new collection of Global Access for the Summer. The New Balance 1000 bridges past and future with a design that feels both nostalgic and ahead of its time. July 14th at 10am EST, we’re dropping four exclusive color ways.

Tapping into the energy of sport and creativity, the global campaign stars Bukayo Saka alongside a cast of rising talent who embody the spirit of positivity and togetherness. Set against the iconic backdrop of London, the campaign invites us into Saka’s world—where sport, music, and community intersect.

The dynamic England winger, known for his composure on the pitch and effortless style off it, takes a moment to look out over the city. From this aerial vantage point, Saka reflects on the power of optimism and the people who inspire him. He’s joined by close friends including actor Araloyin Oshunremi and Maryland-born rapper redveil, whose unique sounds and stories add another layer of depth to the narrative.

Dropping in four versatile, JD-exclusive color ways, the silhouette is built for those who move differently—on and off the streets.

Available online and in select JD Sports stores now.