Step ON TOUR with New Balance feat.  Jaden Smith & Amaarae 

Fashion and music collide with cultural icons in the latest Global Access ON TOUR campaign.  

Jaden Smith, known for his forward-thinking mindset and sustainability efforts, brings his distinct fashion sense to the campaign. His connection with New Balance goes beyond just footwear—it’s about pushing boundaries and challenging the norms of creativity. Jaden’s influence speaks to those who use fashion as a tool for personal expression and change.

On the other side, Amaarae brings her fearless, genre-blending style to the table. As a rising star in both music and fashion, she embodies confidence and individuality. Through JD’s Global Access, Amaarae showcases how sneakers like the 530 and 9060 transcend beyond footwear, connecting fashion to culture and artistry.

The New Balance 530 is a nod to retro running style, bringing together throwback vibes with modern-day comfort. Its versatile design makes it a staple for any wardrobe. The 9060 takes a bold approach, merging futuristic elements with superior cushioning for those who love to turn heads. As New Balance continues to dominate the streetwear scene, these silhouettes are redefining sneaker culture with their innovative blend of style and performance.

Cop the latest Global Access New Balance styles (Men’s & Women’s) and keep it locked for the latest exclusive releases.