Before the internet and the powers of social media, we had very limited options to catch a glimpse into how the rich and the famous lived.
A huge turning point came in 1988, when Yo! MTV Raps launched, bringing hip-hop and culture out of regional strongholds like New York, Houston, Compton and Miami and into homes across America. The hip-hop revolution was televised.
The music videos, interviews and live performances on Yo! MTV Raps let the whole world see fresh fits on their fave rappers – and in turn, began a streetstyle revolution for those coveted styles. One iconic brand led the charge of that revolution: Champion. Its seamless transition from sportswear to streetwear made it a hot commodity nationwide.
Now, more than 30 years after that memorable pilot episode of Yo! MTV Raps, Champion is launching a collab with MTV that will take you straight back to the 90s. And who better to show off this fresh collection than the legend, Jadakiss?