What’s Happening Next at JD Sports BLVD Las Vegas
Welcome to the Strip’s newest hotspot—our JD Sports flagship at Las Vegas Boulevard is officially open, and trust us, the party is just getting started. Every weekend this summer, we’re teaming up with your favorite brands to bring you exclusive experiences, fresh product drops, and can’t-miss moments. Ready to see what’s on deck? Here’s your insider guide—grab your calendar and let’s roll!
Jordan Weekend (June 20–22)
Kick off summer the Jordan way. Our rooftop comes alive on Friday night with a Rare Air–themed influencer mixer—think killer views, sneakerheads, and serious style inspo. Then on Saturday and Sunday, we open the doors to you: explore the latest in Jordan gear, catch surprise appearances from top talent, and dive into interactive activations that bring MJ’s legacy to life.
JD x 4th of July Weekend (July 4–6)
Fireworks aren’t the only thing lighting up the Strip this Independence Day weekend. Step into a store takeover with live DJ sets spinning your favorite tracks and icy refreshments to beat the desert heat. Plus, snag an exclusive STATUS gift‑with‑purchase—our treat to you as you celebrate America’s birthday in style.
adidas Weekend (July 12–13)
Superstar culture, meet Las Vegas energy. We’re honoring the legendary adidas Superstar with custom stations—specialized laser etching for your kicks and sip on refreshments. DJ sets will keep the vibes high, and adidas influencers will be on hand to share stories behind the stripes. Don’t miss out on the exclusive adidas gift‑with‑purchase before they’re gone.
New Balance Weekend (July 19–20)
It’s all about the M1000 this weekend. Roll through for an immersive look at New Balance’s latest design innovations, set against our signature in-store energy. Expect hands-on demos, dynamic displays, and the chance to grab the JD exclusive colorways.
ASICS Weekend (July 26–27)
“Streetwear Redefined” takes over JD LV BLVD—a nod to ASICS’ Japanese heritage. We’ve got DJs on deck, curated bites and sips, and a special STATUS gift‑with‑purchase for our members. Swing by to catch influencer drops and see how ASICS balances performance and culture.
Converse Activation (August 1)
First Friday just got fresher. We’re linking up with Converse to bring your downtown arts crawl up the LV Strip—think pop‑up shops, surprise giveaways, and more. Stay tuned to our socials for hints on where to find us during Las Vegas’s biggest monthly art stroll.
Puma Weekend (August 2–3)
Motorsport meets street style as we celebrate the Puma Speedcat. Cruise in for immersive in-store events that blend entertainment, fashion, and performance—plus influencer appearances and exclusive Vegas‑only swag.
On Activation (August 8)
On is taking over JD BLVD on August 8th, bringing their signature cloud-like comfort experience to the people. Stop by to experience the latest from On with an immersive in-store vibe featuring a live DJ, tasty snacks and exclusive gifts for STATUS members who make an On Purchase.
Vans Weekend (August 9–10)
Back by popular demand: Vans × JD Sports. Building on the BTS skate campaign hype, we’re bringing live talent, interactive demos, and high‑energy beats. Whether you ride or just love the look, this is sneaker culture at its finest.
Birkenstock Activation (August 16)
Slide into something custom. Our Birkenstock activation will feature on‑the‑spot personalization for each Birkenstock purchase to make your pair 1-of-1. Alongside the customization, we’ll have a live DJ, special guest influencers and more surprises that you don’t want to miss.
Crocs Weekend (August 30–31)
We’re wrapping up the summer with Crocs in full force. Picture a digital screen takeover, pulsing DJ sets, tasty bites, and an exclusive STATUS gift‑with‑purchase for our JD members. It’s the perfect way to close out the season on a high note.
Whether you’re a die‑hard sneakerhead, a streetwear junkie, or just looking for the next great Vegas experience, our JD Sports Las Vegas flagship has something for everyone. Follow us on Instagram and TikTok for live updates, surprise drop announcements, and more behind‑the‑scenes action. We’ll see you on the Boulevard!
